The Challenge

At the time, Playa Vista was swathes of marsh land and an old air field; while office and residential development was slowly underway, most tenants couldn’t find Playa Vista on a map.

While the construction was underway, tours meant huddling around a wooden model or toughing the dusty construction sites (IMAX, Google and 2500 homes were all under construction.)

RUNWAY Playa VIsta had 2nd level retail, spaces with no street visbility, other challenged spaces and.

The Solution.

CBRE and LPC worked hand-in-hand with other nearby developers to facilitate a unified vision of a burgeoning neighborhood. Outreach to the local and upcoming office community was helpful due diligence on what amenities were wanted.

After educating Whole Foods on development pipeline- and all the new residents that would be in the neighborhood, the dominos fell. Whole Foods served as a catalyst tenant to attract a new slew of food & beverage, retail and service tenants.

Expansive parking, loading and vertical transportation studies got tenants comfortable and the grocer anchor and development ignited a slew of tenant activity.

The Outcome

In collaboration with Lincoln Property Company, CBRE helped create a unique retail environment with new-to-market restaurants and iconic Westside institutions. The anchors made RUNWAY Playa Vista the town square of this effectively new neighborhood

The retail helped Playa Vista grow and maximized value for the residential above. Following the leasing of 180,000 square feet of new retail, CBRE assisted in the $475MM disposition of this irreplaceable site.